Gelatin, Magnesium Stearate, Omega-3, Vitamin D3, Vitamin B12, Creatine, Collagen… the list goes on and on.
More than half of supplements contain animal-derived ingredients – and companies are not required to disclose them.
In fact, many US-based supplement brands use intentionally ambiguous wording, hiding the truth and misleading consumers on the origin of their ingredients.
We’re shedding light on the animal cruelty and environmental damage that fuels a highly-profitable industry – because nobody else is.
The United States dietary supplement industry kills an estimated 24 billion animals, while creating 1.8 billion plastic pill bottles of waste every year.
As consumers, we have the power to spark change, so we’re petitioning the FDA to implement more transparent regulations, which would mandate companies to disclose if their supplements contain animal byproducts.
We’re empowering fellow consumers so we can all make better, more informed decisions about what we’re purchasing and putting in our bodies. It’s as easy as signing your name.
This is the impact of the dietary supplements industry.
Animals
Due to the inhumane, corner-cutting practices of the US supplement industry, an estimated 14.4 million pigs, 3.6 millions cows and over 244 thousand sheep in addition to 16 million metric tons of fish (~24 billion fish) are slaughtered every year.
… and if that wasn’t bad enough, significant portions of these animals are wasted.
Planet
76% of supplement packaging is plastic-based. This results in the production of a whopping 1.8 billion plastic pill bottles every year in the US – a lot of which is never recycled.
The vast majority of this non-recycled plastic ends up in landfills, year-after-year. Roughly 17% of the plastic waste is combusted, with 3% polluting our oceans.
What We Want
Industry-standard honesty.
Signing, sharing and discussing this petition with friends will apply some much-needed pressure on the FDA to require transparency in labeling.
Implementation will be as simple as adding a sticker to supplement products saying “This product does [not] contain animal derived ingredients”.
The only companies that stand to lose are the ones taking advantage of the current lax system. Let’s take a stand to support honest companies going above and beyond to ethically source their ingredients .
What We’re Petitioning For
As it stands, companies are not required to disclose if their product(s) contain animal byproducts, which is problematic for several reasons. Instead, we want to create a standard of:
Rewarding Honesty & Transparency
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Environmentally-conscious consumers seek out (and are even willing to pay more for) plant-based products because they (1) believe in the cause and (2) understand that sustainable practices are inherently more expensive. By not having to disclose the presence of animal byproducts, companies can attract consumers with low prices and profit off of misleading claims.
Allowing companies to leverage verbal loopholes only stands to incentivize dishonesty, while punishing those trying to do the right thing.
Empowering Educated Decisions
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Failing to disclose the presence of animal byproducts strips consumers of this right.
Saving Animal Lives
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We believe that given adequate and transparent information about the source of a product’s ingredients, people will choose supplements that were produced without harming any animals.
Who We Are
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Terraseed
Terraseed is the world’s first all-in-one vegan multivitamin that comes in a 100% biodegradable bottle. Their mission is to support vegans with ethically-sourced ingredients and sustainable practices.
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Animal Save Movement
Animal Save Movement leverages activism to promote the rights of animals and our environment. They have a global network of chapters, each working to make the world a cleaner, animal-friendly place.
Our Partners
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Seed
“The supplement industry is plagued by animal cruelty, widespread plastics pollution, and a major lack of transparency. Each year, tens of billions of animals are killed to produce supplements and 70% of plastics used by this harmful industry end up in landfills. As an organization dedicated to protecting animals and the planet, SEED is proud to support the Transparent Label Campaign.”
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Naturally Boulder
“At Naturally Boulder, we support products and initiatives that are helping to create a healthier and more conscious world. We support the Transparent Label Campaign because truth in labeling should be the standard. We believe informed consumers are ethical consumers and this campaign will move our vision forward.”
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Luvin Arms
“We are united with Terraseed in creating a compassionate world through Ahimsa towards animals, people, and the planet. There is hope to reverse global warming and create a healthy planet that sustains life for all beings by the choices we make. We must all act now by demanding transparency into supplement products’ labeling and the use of animal-derived products. Consumers have the right to know what is in their supplements and the right to make a compassionate and sustainable choice.”
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Blueberry Health
“We want to offer our endorsement and support to the Transparent Label Campaign as we share the same view about how we need to take care of animals and the planet while empowering consumers to make informed decisions.”
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BeVeg
"BeVeg empowers consumers to make more informed purchasing decisions by lending Vegan label transparency. BeVeg is an ISO accredited Vegan certification standard that validates whether a product is free from animal ingredients and cruelty-free. NSF International carries out BeVeg certified Vegan audits globally while bundling the official BeVeg Vegan audit with other relevant food safety, NSF Sport audits. While BeVeg already demands strict regulations before certification is granted, BeVeg stands with the Transparent Label Campaign and their efforts to demand stricter regulations from the FDA." https://www.beveg.com/get-vegan-certified/
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Social Compassion in Legislation (SCIL)
“We continually ask Americans to consciously shop, to buy products which do not contribute to animal suffering or environmental destruction. But they cannot do that without the necessary information and that's why transparent labeling is so important for the supplement industry. Social Compassion in Legislation and our supporters hope the FDA does the right thing and require supplement labels to disclose any inclusion of animal derived ingredients.”
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Sustaio
“Transparency and proper labeling are vital responsibilities that corporations need to uphold for their consumers to understand how the products they buy affect the planet. Labels like these help consumers make better choices for themselves and the planet.”
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Actions of Compassion
“We 100% believe in full transparency! It's integral that every customer must understand what goes into the supplements they use in order to make the most informed choices. We're highly opposed to all inhumane animal testing in order to create any supplement, especially knowing that today there are many more human-relevant, non-animal tests that can be implemented. As strong supporters of the transparent label campaign, it’s time to change an industry that's been highly unethical for many years while being fully transparent with consumers.”
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House of Revenue
“I've been a non-advocating vegan for years now, but I am ready to fight the war publicly and hope you will too. Enough is enough.” - Mary Grothe, Founder & CEO of House of Revenue
READ ALL ABOUT IT
VegNews
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50 Percent of Supplements Contain Hidden Animal Byproducts
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VegNews • 50 Percent of Supplements Contain Hidden Animal Byproducts •
We have the power to spark change.
Sign our petition to demand transparent labeling regulations from the FDA.
Together let’s make honesty the industry standard.